Successfully scanning a marketplace for relevant news and blog articles within a sales territory is no small feat. A complex sales territory with multiple clients, competitors and products, can easily generate thousands of relevant news articles per day that need to be scanned, filtered and patterned for possible threats and opportunities. Somewhere amongst these innumerable articles might be emerging competitors, clients, technologies, suppliers, government regulations or other emerging trends that are invisible without advanced filtering and patterning systems.

News Patterns is a network of advanced tools for market news analysis that effectively organizes overwhelming numbers of articles and displays them efficiently. The News Radar quickly directs attention to the most important current news within the market sector, and sales professionals can easily access an ongoing stream of current news and blogs that are continually analyzed for marketplace patterns. Using Animated News Radars, sales professionals can track important market trends over time, and take advantage of emerging opportunities.